Labels are Confusing Consumers About Contents of “Meatless Meat”

The fact that so many consumers look at these labels and think that the products include meat or other animal by-products is a clear sign that the misleading labeling and deceptive marketing practices of plant-based fake meat companies has caused real consumer confusion.

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What we’ve done to reduce the need for antibiotics.

We use antibiotics as a tool, but we do so carefully. And over time, we make sure to improve using the latest technologies and medicines to give our cattle the best care. Our family, and our industry, has taken steps to reduce the need for antibiotics. Here’s a list: Our herd health plan helps prevent […]

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Big Ag Equals Family.

The romanticized view of a family farm or ranch is a small acreage, a menagerie of farm animals and a large garden with abundant produce to feed the family for an entire year. Many of our ancestors farmed and did what they could to keep only their family sustained. Today, two percent of the population […]

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Why it’s important kids learn about modern agriculture

As a kid who grew up on our family’s ranch, it was easy to take things for granted. I knew where the beef in our freezer came from; I knew why we needed to feed the cattle; I knew why we were taking the calves to the sale barn. But then again, we only raised […]

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Spring has sprung: calving time on the ranch

Most of our snow has melted and things are looking more and more like spring around the ranch. Even though we started with about 30 purchased bred heifers having their baby calves in February/March, we are now officially into “calving season” on the ranch. Since we Artificially Inseminate (AI) all of our heifers and cows, […]

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Top 10 questions about GMOs

What are your questions about GMOs? GMO Answers and the Council for Biotechnology Information are helping to answer those questions. They have commissioned a new national survey which identifies, for the first time, the top 10 questions consumers have about GMOs and to open up the conversation on biotechnology’s role in agriculture. Over the next […]

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Technology in Agriculture

Can you imagine being a farmer in the turn of the 20th century? Source                                                            SourceEven though the notion of literally working the dirt with your hands may seem romantic, I certainly am grateful for the technology we have today in raising food. The hours it must have taken just to do a fraction of what […]

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#FarmVoices – It’s our turn

Farmers feed this entire planet. And it’s time the world paid attention. This is what motivated young farmers and ranchers to launch a campaign with the purpose of getting farmers to tell their stories, rather than having farmers stories told by special interest groups outside of farming. I’m super impressed by the work of these […]

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Dodge Super Bowl commercial giving back FFA-style

An update to my blog post last night. If you didn’t see or hear about the Dodge Ram “So God Made a Farmer” Super Bowl commercial, it is creating quite the conversation. The video features Paul Harvey’s voice sharing the poem with “tear-jerking with pride” images of the people across our country who raise our […]

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