Labels are Confusing Consumers About Contents of “Meatless Meat”

The fact that so many consumers look at these labels and think that the products include meat or other animal by-products is a clear sign that the misleading labeling and deceptive marketing practices of plant-based fake meat companies has caused real consumer confusion.

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Beef Quality Assurance; Taking Pride in Caring for Cattle

Protecting consumer confidence in beef. That is the the main goal of the Beef Quality Assurance (BQA) program and I had the opportunity to become BQA Certified last week. BQA is an educational training for producers to build awareness of industry standards based on recommended national guidelines and research from USDA and the beef industry. […]

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First calf

I posted previously about how ranchers prepare for a snowstorm. I posted a picture of this heifer who was getting ready to calve. And yes, she thought the snowstorm was a perfect time to have a calf.Thankfully, we got her into the barn before the foot of snow dumped. She and the heifer calf are […]

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Local meat

“Locally produced” is one of the hottest terms in the food business today, according to an article posted recently on CattleNetwork.  I’ve discussed “local” before with expanding our definitions of local, food trends and even “big beef”. But I guess I’ve never really defined (on the blog) my own definition of “local”. Local to Me: […]

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Three rights of our safe, affordable and abundant food supply

This is Part 2 of 3 of “Making safe, affordable and abundant food a global reality”, Jeff Simmons and Dr. Chris Ashworth from Elanco. Read more at PlentyToThinkAbout.org. In the Part 1 blog post, Simmons summed up that the role of technology in developing safe, affordable and abundant food enables three rights: food, choice, sustainability. […]

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Challenge of correcting misinformation: Accepted.

I don’t always agree with AMI, but when I do – I agree with their stance to correct misinformation. Besides my secret obsession with “the most interesting man” I totally thought of this quote when I read the Meat’s Case blog by Eric Mittenthal, The Challenge of Correcting Misinformation. I’ve shared this frustration and challenge […]

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What tastes better – corn-fed or grass-finished beef?

I recently stumbled up Quora – a Q&A site on the web where people can pose questions in all types of categories, from parenting to management, home repair to manufacturing – and significant to me – food and agriculture. After browsing through some of the questions, I found myself looking through the corn-fed vs grass-fed […]

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The kindest cut of meat?

“As Americans plan their Independence Day barbecues,  they should skip the tony sirloins and chops, and opt for what can be the most sustainable, economical, gastronomically flexible and morally responsible cut of meat: ground.” – NY Times Whoa…back that up. Wasn’t ground beef being slandered as “pink slime” a few months ago and now is […]

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Producing enough sustainable food

Ahhh. Sustainable. A word that is so overused, yet so important to agriculture. And also to consumers who want to use it as much as possible when it comes to their food. And we’re taking food. Everyone wants it. Everyone needs it. This YouTube video came out yesterday and it does pretty darn good job […]

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Why do we use antibiotics in food animals?

The last few days have been fluttering with information about the Food and Drug Administration announcement last week which called on drug companies to help limit the use of antibiotics in farm animals. Why is this an issue: The FDA has struggled for decades with how to tackle the problem because it’s so important to […]

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