Value-based marketing for cattlemen with key drivers for 2015

I recently attended the Marshall Frasier Beef Symposium, put on by Colorado Livestock Association in honor of my Gramps. This annual symposium is for cattlemen and one of the main discussion points this year was about the cattle markets and what the key drivers for 2015 and beyond look like.  2014 was obviously a banner year for cattlemen with unprecedented […]

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Japan, TPP and agriculture

On Friday of last week, the Obama Administration announced bilateral consultations with Japan about its interest in joining the Trans-Pacific Partnership (TPP) have concluded and the U.S. welcomes Japan joining TPP negotiations. The TPP is an ambitious, next-generation, regional trade agreement that seeks to create a “new millennium model for trade.” As the world’s third […]

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What the Panama Canal means to agriculture

What does agriculture and the tropics have in common? The Panama Canal – the highway of agricultural products from the Atlantic to the Pacific. I had the great opportunity to experience it this past week. As my involvement with the US Grains Council has increased, so have my opportunities to see the importance of agriculture […]

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Livestock ID/traceability important for export markets

When I was in Japan in July for the Nebraska corn-fed beef mission with the U.S. Meat Export Federation (USMEF), we had the chance to visit a large and very nice supermarket. In that supermarket, it specifically partitioned out the different countries that the meat was from: U.S. beef in one section; Aussie beef right […]

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