A friend posted this link on facebook, and I thought it too good not to share. I bet there are several vegans out there that have no clue about this: From rubber to adhesives to anti-aging creams to medicines to shampoo to instrument strings to plastic to charcoal to wallpaper to air filters: You can’t […]
How does livestock in the media affect consumer purchasing decisions?
I read this interesting article in the Midwest Ag Journal titled, “Consumers spend less on meat when livestock is in the media”. Researchers from K-State and Purdue suggest that publicity of the livestock industry has had a negative impact on consumer demand. Their research assumes that public information will influence consumer perceptions of meat product […]
“Buzzwords” in Agriculture
I was reading through NAMA‘s AgriMarketing Magazine at work and found this article written by Brandon Souza of AgCareers.com about buzzwords in agriculture. I realized that some of these words and terms are thrown around a lot and to the average consumer/person, they may not know what it means. Brandon did a good job of […]
Does HSUS even know its own history?
Interesting post by HumaneWatch.org on the history of the Humane Society of the United States (HSUS). Seems like they don’t even know what’s going on. Truth be told, this part of the Humane Society of the United States’ history isn’t as much a “secret” as it is neglected—by the current generation of HSUS leaders and […]
Itty-bitty bovine crowned world’s smallest
I had to share this video as “Swallow” is just too cute! Swallow is a sheep-sized cow in England that was named the world’s smallest by the Guinness Book of World records. What if all of our cattle were that small? It would take a lot more cattle to feed everyone the beef we love! […]
A View of FarmVille vs. Real Farms
I am reposting this FarmVille vs. Real Farms infographic from Janice at Ag- A colorful adventure for a city girl turned farm girl too!. Even though I know that these online farm games are showing farming as an “easy job” and unrealistic, at least they are introducing agriculture to the urban consumer to know where […]
Corn-fed beef is a nutritious friend to environment
Last week, I wrote a response to a column that appear in the Lincoln Journal Star by Erin Duerr titled “From Scratch: Try natural, grass-fed beef for your meals.” I offered an editorial that talked about the importance of consumer choice when it comes to beef preference, as well as correcting Duerr’s comments on grass-fed […]
Your daily agvocacy: 100,500
The word agvocacy is popping up around us more and more each day. We read about what it takes to be a true advocate for agriculture and what actions you can take to represent the industry in a positive light. But there is no movement in either of these unless you actually make the action. […]
What to tell environmental activists about agriculture…
The next time an environmental activist, or even just a curious consumer, asks you about the greenhouse gas emissions from modern production agriculture, direct them to this study, conducted by Stanford University. The study reviewed how the advances in high-yield agriculture achieved during the so-called Green Revolution have not only helped feed the planet, but […]
“Renewable energy” (aka ethanol) and the beef with the livestock industry
In doing research for my job the other day, I came across the National Cattlemen’s Beef Association’s 2010 Policy Issues. Their top five issues for 2010 are: Death Tax NCBA supports a dual-track policy to: 1) increase the exemption level and decrease the rate of taxation; and 2) provide an overall exemption for agriculture. Antibiotics […]
