I don’t always agree with AMI, but when I do – I agree with their stance to correct misinformation. Besides my secret obsession with “the most interesting man” I totally thought of this quote when I read the Meat’s Case blog by Eric Mittenthal, The Challenge of Correcting Misinformation. I’ve shared this frustration and challenge […]
media
“Pink Slime” not eye-appealing? Neither is caviar.
If you don’t read anything else about this post, please read this line: LFTB is just beef. It’s safe - not eye-appealing – but nether is caviar. LFTB, short for lean finely textured beef, has been dubbed by the media as “pink slime”. Sure it sounds gross. Makes my stomach churn. But here are the […]
Ag women scrutinized by jealous environmentalist
Women in agriculture have gotten a beating in the media this week, all because they are tying them to what they dub “Big Ag“. The media authors – ironically women themselves – must just be jealous of the opportunities that farm women are getting to talk to urban women about the food they raise, their families, […]
Animal agriculture & misconceptions on Oprah today
Since most of us are snowed/iced-in today, let’s practice our true agvocacy and respond to Oprah Winfrey’s show on animal agriculture, CAFO’s and veganism today. Oprah is scheduled to air a show titled “Food 201” at 3 p.m. CST, where she and 378 staffers go vegan for a “one-week challenge”. The show will center on […]
How does livestock in the media affect consumer purchasing decisions?
I read this interesting article in the Midwest Ag Journal titled, “Consumers spend less on meat when livestock is in the media”. Researchers from K-State and Purdue suggest that publicity of the livestock industry has had a negative impact on consumer demand. Their research assumes that public information will influence consumer perceptions of meat product […]
Your daily agvocacy: 100,500
The word agvocacy is popping up around us more and more each day. We read about what it takes to be a true advocate for agriculture and what actions you can take to represent the industry in a positive light. But there is no movement in either of these unless you actually make the action. […]
West coast chef standing up for modern agriculture
I’m passing this on from my friend, Lance, who blogs at The Beef U Eat. I have not read this book, but looks like a good read! It’s not everyday that you will find a West Coast chef that is willing to go to bat for modern agriculture. Russ Parsons, the Los Angeles Times food […]
Part II: Antibiotics in the Media
I wanted to share with you the second news report by Katie Couric last night on CBS. Please take 6 minutes to watch this so we can be prepared to defend our industry. Watch CBS News Videos Online I also want to share with you a great post by AgrOpinion.com’s Jody Donahue, “We’re Not on […]
Antibiotics in the media
Most of you probably hear about CBS’s Katie Couric program on Antibiotic Use in livestock. Here is Dairy Herd News’ article: Katie Couric’s 3-minute ‘factory farm’ barrage The fact that she used the term “factory farm” or “factory farming” five times in a three-minute period probably showed her bias. CBS Evening News anchor Katie Couric […]
