Refrigeration Heated Up the Beef Industry

Part 3: What was it like before we could ship refrigerated beef all over the country? We had to ship the cattle there! The innovation of refrigeration is truly a technology that has made it more efficient to deliver beef products to consumers. Read the whole article here. Refrigeration Heated Up the Beef Industry From […]

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A.I. Has Rich History

Part 2: This beef innovation has a special interest to me and my family, as we are very involved in A.I.ing our herd. Also, my husband’s profession is helping ranchers make good genetic decisions for their herds and A.I.ing thousands of cows each year. To read the full article, click here. Artificial Insemination Has Rich […]

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Antibiotics Changed Our Outlook on Life

In the Beef Producer section of the Farm Progress June Issue, staff compiled a great section on the 10 Greatest Beef Innovations. I think they are all worthy to note, so I’d like to start a series featuring them and adding my input to the new technology in the industry. The one that caught my […]

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How does livestock in the media affect consumer purchasing decisions?

I read this interesting article in the Midwest Ag Journal titled, “Consumers spend less on meat when livestock is in the media”. Researchers from K-State and Purdue suggest that publicity of the livestock industry has had a negative impact on consumer demand. Their research assumes that public information will influence consumer perceptions of meat product […]

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