Labels are Confusing Consumers About Contents of “Meatless Meat”

The fact that so many consumers look at these labels and think that the products include meat or other animal by-products is a clear sign that the misleading labeling and deceptive marketing practices of plant-based fake meat companies has caused real consumer confusion.

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Let’s #WasteLess Food

Tomorrow is Earth Day. It is also a perfect day to remember to #WasteLess food.  Although beef is one of the least wasted commodities produced in the U.S., at around 20 percent of edible product going to waste, consumers can help improve beef sustainability by 10 percent simply cutting that waste in half. How do we waste […]

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Beef Quality Assurance; Taking Pride in Caring for Cattle

Protecting consumer confidence in beef. That is the the main goal of the Beef Quality Assurance (BQA) program and I had the opportunity to become BQA Certified last week. BQA is an educational training for producers to build awareness of industry standards based on recommended national guidelines and research from USDA and the beef industry. […]

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Is grass-finished beef healthier for me?

I get this question a lot. “Are your cattle fed grass or grain?” The question that usually accompanies this is, “Isn’t grass-fed beef healthier?” One common misperception with meat-buying is that organic, natural or grass-fed beef are healthier for me. No matter what type of beef food-eaters choose, they can be confident all types of […]

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Local meat

“Locally produced” is one of the hottest terms in the food business today, according to an article posted recently on CattleNetwork.  I’ve discussed “local” before with expanding our definitions of local, food trends and even “big beef”. But I guess I’ve never really defined (on the blog) my own definition of “local”. Local to Me: […]

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Challenge of correcting misinformation: Accepted.

I don’t always agree with AMI, but when I do – I agree with their stance to correct misinformation. Besides my secret obsession with “the most interesting man” I totally thought of this quote when I read the Meat’s Case blog by Eric Mittenthal, The Challenge of Correcting Misinformation. I’ve shared this frustration and challenge […]

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The kindest cut of meat?

“As Americans plan their Independence Day barbecues,  they should skip the tony sirloins and chops, and opt for what can be the most sustainable, economical, gastronomically flexible and morally responsible cut of meat: ground.” – NY Times Whoa…back that up. Wasn’t ground beef being slandered as “pink slime” a few months ago and now is […]

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“Pink Slime” not eye-appealing? Neither is caviar.

If you don’t read anything else about this post, please read this line: LFTB is just beef. It’s safe -  not eye-appealing – but nether is caviar. LFTB, short for lean finely textured beef, has been dubbed by the media as “pink slime”. Sure it sounds gross. Makes my stomach churn. But here are the […]

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