Review explores beef, shares accomplishments

Today, the Masters of Beef Advocacy Alumni Association sent out a report, marking  the release of “The Cattlemen’s Stewardship Review: Connecting Our Vision and Values,” a comprehensive look at the beef industry’s influence on communities, the economy, public health and the environment. This review was developed with the goal of bridging the knowledge gap between producer and consumers, and […]

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Drought, fire, water and livestock

A deepening drought is threatening one third of the U.S. And that includes a lot of livestock country. Wildfires are starting up all over, and I’m especially sensitive to these fires when they affect the livestock. In Colorado, three new wildfires started last week that burned more than 11,000 acres, forcing thousands of people and […]

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Quotes from Oprah tell the story

Well the slam on modern agriculture wasn’t as bad as I expected from Oprah’s show today featuring Michael Pollan, Kathy Freston and Nicole Johnson-Hoffman, Manager of Cargill’s Fort Morgan Plant. First, I think it is great that Cargill opened their slaughterhouse doors to allow viewers to see how the beef animals are processed. They showed the […]

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Animal agriculture & misconceptions on Oprah today

Since most of us are snowed/iced-in today, let’s practice our true agvocacy and respond to Oprah Winfrey’s show on animal agriculture, CAFO’s and veganism today. Oprah is scheduled to air a show titled “Food 201” at 3 p.m. CST, where she and 378 staffers go vegan for a “one-week challenge”. The show will center on […]

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Newly funded K-State animal-feed research facility

Way to go Cargill and K-State! Looks like an awesome opportunity for research. Cargill helps fund K-State animal-feed research facility – from MeatingPlace.com Cargill’s $500,000 grant to Kansas State University will help the school build a first-of-its-kind research facility to study food and feed safety issues facing the animal feed industry, the company announced Tuesday. The […]

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Why does the HSUS hate agriculture and what can be done?

**I wrote this post for the Nebraska Corn Kernels blog, but wanted to share here as well. Martosko is a great advocate for animal agriculture and knows his stuff about HSUS!** The 6th Annual Nebraska Ag Classic was held in Kearney this week to help understand the growing challenges the agriculture industry is facing. The main discussion […]

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HSUS in Nebraska? HumaneWatch.org is!

This coming Sunday, the Humane Society of the United States is holding a Town Hall meeting in Lincoln, Nebraska. They have recently hired a director for Nebraska (housed in Omaha) and Wayne Pacelle himself is coming for this meeting to discuss issues surrounding animals in Nebraska. No doubt, this won’t only be about pets, but […]

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How does livestock in the media affect consumer purchasing decisions?

I read this interesting article in the Midwest Ag Journal titled, “Consumers spend less on meat when livestock is in the media”. Researchers from K-State and Purdue suggest that publicity of the livestock industry has had a negative impact on consumer demand. Their research assumes that public information will influence consumer perceptions of meat product […]

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