The fact that so many consumers look at these labels and think that the products include meat or other animal by-products is a clear sign that the misleading labeling and deceptive marketing practices of plant-based fake meat companies has caused real consumer confusion.
Protecting consumer confidence in beef. That is the the main goal of the Beef Quality Assurance (BQA) program and I had the opportunity to become BQA Certified last week. BQA is an educational training for producers to build awareness of industry standards based on recommended national guidelines and research from USDA and the beef industry. […]
In conversations about animal care and welfare, antibiotics and hormones often get bundled together. They are often associated with one another. But the truth is, they are two very different tools that ranchers and beef producers use. Let me explain the differences. Hormones First and foremost, hormones occur naturally in beef. Hormones are products of […]
On our family ranch, we use antibiotics as one tool to keep our beef cattle healthy and well-cared for in order to produce great, quality meat. And we don’t just use antibiotics to use them. We have a herd health program where our cattle get regular medical care, including checkups, that starts with vaccinations to […]
As a rancher, mom and main chef in my household, we have two whole shelves in our freezer dedicated to ground beef. It is such a versatile, easy protein to add to any meal – and healthy! We get a 90/10 blend (90% lean beef/10% fat) from our local butcher, and I hardly ever have […]
Subway heard from agriculture. And I was one of them. I went to my local Subway restaurant on Thursday and spoke to the two managers on duty. I think I shocked them a little bit as neither one of them had heard about Subway’s announcement last Tuesday of sourcing meat never given an antibiotic starting in […]
