The fact that so many consumers look at these labels and think that the products include meat or other animal by-products is a clear sign that the misleading labeling and deceptive marketing practices of plant-based fake meat companies has caused real consumer confusion.
We use antibiotics as a tool, but we do so carefully. And over time, we make sure to improve using the latest technologies and medicines to give our cattle the best care. Our family, and our industry, has taken steps to reduce the need for antibiotics. Here’s a list: Our herd health plan helps prevent […]
Tomorrow is Earth Day. It is also a perfect day to remember to #WasteLess food. Although beef is one of the least wasted commodities produced in the U.S., at around 20 percent of edible product going to waste, consumers can help improve beef sustainability by 10 percent simply cutting that waste in half. How do we waste […]
The romanticized view of a family farm or ranch is a small acreage, a menagerie of farm animals and a large garden with abundant produce to feed the family for an entire year. Many of our ancestors farmed and did what they could to keep only their family sustained. Today, two percent of the population […]
I get this question a lot. “Are your cattle fed grass or grain?” The question that usually accompanies this is, “Isn’t grass-fed beef healthier?” One common misperception with meat-buying is that organic, natural or grass-fed beef are healthier for me. No matter what type of beef food-eaters choose, they can be confident all types of […]
The U.S. Department of Agriculture has approved commercial planting of a potato that is genetically modified to resist bruising and to produce less of a chemical that has caused cancer in animals. The USDA this month gave the Boise, Idaho-based company, J.R. Simplot Co. permission to begin commercial planting of its new spud, called the […]
Today is Food Day. Not office “food day” or post-birthday leftover food day (which is what I’m really celebrating). But food day that is being celebrated differently than most people in agriculture might think. Food Day was founded by the Center for Science in the Public Interest. Their goal is to help inspire Americans to […]
Nestlé, the largest food company in the world by revenue, has announced industry-leading changes to its animal welfare program intended to eliminate “many controversial-yet-currently-standard practices within its worldwide food supply chain.” Not surprising, but the the “Big Business” has pledged to overhaul the following practices: “confinement of sows in gestation crates, calves in veal crates […]
What are your questions about GMOs? GMO Answers and the Council for Biotechnology Information are helping to answer those questions. They have commissioned a new national survey which identifies, for the first time, the top 10 questions consumers have about GMOs and to open up the conversation on biotechnology’s role in agriculture. Over the next […]
USDA released their final 2012 #AgCensus results yesterday and included some great infographics on the current status of American agriculture. Some interesting points that I pulled out: The average age of farm operators is 58, yet 22% of all farmers in the U.S. were beginning farmers in 2012. I’m pretty impressed by the number of […]
