The fact that so many consumers look at these labels and think that the products include meat or other animal by-products is a clear sign that the misleading labeling and deceptive marketing practices of plant-based fake meat companies has caused real consumer confusion.
We use antibiotics as a tool, but we do so carefully. And over time, we make sure to improve using the latest technologies and medicines to give our cattle the best care. Our family, and our industry, has taken steps to reduce the need for antibiotics. Here’s a list: Our herd health plan helps prevent […]
Semi-lately (new in relative terms) one of a farmer and rancher’s chore items is defending agriculture to the public. A recent AP article shows the efforts that farmers and ranchers are making to complete this chore: start up the conversation with their consumer counterparts about “what they do and why they do it.” Many of […]
Farmers feed this entire planet. And it’s time the world paid attention. This is what motivated young farmers and ranchers to launch a campaign with the purpose of getting farmers to tell their stories, rather than having farmers stories told by special interest groups outside of farming. I’m super impressed by the work of these […]
Tomorrow I will be voting for my values and for agriculture. Are you ready to vote? I haven’t found any sources better than the National Corn Growers Association’s nonpartisan survey responses submitted by President Obama and Governor Romney. The information provided by both candidates is meant to help interested voters gain information on the issues […]
Have you ever been able to tour inside a beef packing plant? Quite the opportunity if you get the chance. Of course there are undercover videos all over the web about the inside of the packing plants and show the mistreatment of animals – and they are horrible or setup. But that is a rarity […]
My childhood nickname is Bird. And if you were around my family today, you wouldn’t hear my first name used at all. I like the nickname. It’s simple and easy – but you know what’s really funny? It doesn’t describe me at all! I received the nickname from my Grandma who said I ate like […]
More than ever, I have heard more people say they, or their kids, are allergic to unusual things. Peanuts. Tomatoes. Fish. Odors of food. Plants and animals. Room temperature food. And heaven forbid – Chocolate. An NPR article posted today shows the research that the issues with more and more kids becoming allergic to food […]
May just might be my favorite month. Beside July for the 4th, October for my birthday, and December for Christmas. But all of those holidays coincide with May being Beef Month because I EAT BEEF on all of them, as well! This year, I am especially excited to celebrate May being Beef Month because of […]
If you don’t read anything else about this post, please read this line: LFTB is just beef. It’s safe - not eye-appealing – but nether is caviar. LFTB, short for lean finely textured beef, has been dubbed by the media as “pink slime”. Sure it sounds gross. Makes my stomach churn. But here are the […]
