How does livestock in the media affect consumer purchasing decisions?

I read this interesting article in the Midwest Ag Journal titled, “Consumers spend less on meat when livestock is in the media”. Researchers from K-State and Purdue suggest that publicity of the livestock industry has had a negative impact on consumer demand. Their research assumes that public information will influence consumer perceptions of meat product […]

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At the end of the day, nobody cares more about cattle than the person that gets up every day to take care of them

I’ve been meaning to post this article and have finally gotten around to it! I have heard Dr. Dan Thomson, Director of the Beef Cattle Institute and Associate Professor in the College of Veterinary Medicine at Kansas State University,  speak before about animal welfare, and he contributes a very good perspective specific to the beef […]

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