Labels are Confusing Consumers About Contents of “Meatless Meat”

The fact that so many consumers look at these labels and think that the products include meat or other animal by-products is a clear sign that the misleading labeling and deceptive marketing practices of plant-based fake meat companies has caused real consumer confusion.

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What we’ve done to reduce the need for antibiotics.

We use antibiotics as a tool, but we do so carefully. And over time, we make sure to improve using the latest technologies and medicines to give our cattle the best care. Our family, and our industry, has taken steps to reduce the need for antibiotics. Here’s a list: Our herd health plan helps prevent […]

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Modern Mama Beef Loaf

Today is the start of May is Beef Month, so what better way to celebrate than with one of my favorite beef recipes! Today, I’m making for you my version of meat loaf. But we can’t call it just “meat” for Beef Month, so I’m putting a twist on this one with my Modern Mama […]

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Let’s #WasteLess Food

Tomorrow is Earth Day. It is also a perfect day to remember to #WasteLess food.  Although beef is one of the least wasted commodities produced in the U.S., at around 20 percent of edible product going to waste, consumers can help improve beef sustainability by 10 percent simply cutting that waste in half. How do we waste […]

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Love your neighbor as yourself

“…’Love your neighbor as yourself.’ No other commandment is greater than these.” -Mark 12:31- The wind is blowing hard again today. It feels all too familiar of that horribly windy day last week which brought with it fire that changed so many peoples’ lives. My heart has been heavy for the ranchers who lost cattle, fences, their livelihood […]

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Big Ag Equals Family.

The romanticized view of a family farm or ranch is a small acreage, a menagerie of farm animals and a large garden with abundant produce to feed the family for an entire year. Many of our ancestors farmed and did what they could to keep only their family sustained. Today, two percent of the population […]

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Beef Quality Assurance; Taking Pride in Caring for Cattle

Protecting consumer confidence in beef. That is the the main goal of the Beef Quality Assurance (BQA) program and I had the opportunity to become BQA Certified last week. BQA is an educational training for producers to build awareness of industry standards based on recommended national guidelines and research from USDA and the beef industry. […]

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The difference between antibiotics and hormones

In conversations about animal care and welfare, antibiotics and hormones often get bundled together. They are often associated with one another. But the truth is, they are two very different tools that ranchers and beef producers use. Let me explain the differences. Hormones First and foremost, hormones occur naturally in beef. Hormones are products of […]

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