Farmers feed this entire planet. And it’s time the world paid attention.
This is what motivated young farmers and ranchers to launch a campaign with the purpose of getting farmers to tell their stories, rather than having farmers stories told by special interest groups outside of farming.
I’m super impressed by the work of these young leaders in agriculture. The FarmOn Foundation, formed by a group of young agricultural enthusiasts, from rural Alberta, determined to see the industry thrive and become tangible for new farmers looking to be a part of it, is calling on young farmers to stand up, tell their stories and show people their own farming reality through the Farm Voices project.
On April 22, Earth Day, the organization is rallying farmers to use the power of social media and post a photo and a thought to Facebook, Instagram and Twitter about their experience as a farmer, attaching the hashtag #FARMVOICES.
“Young people have been at the forefront of every great social movement in history,” said Sarah Wray, a board member with the FarmOn Foundation. “The power of social media means that we now have the opportunity to effectively and powerfully speak for our own industry, directly to the audience we’re trying to engage.”
While farmers have proven amazing stewards of the land, they have left the story of their industry for others to tell. But it’s truly critical for sustainability and success that this trend does not continue.
“I don’t know about other farmers out there, but I’m sick and tired of groups like PETA trying to tell my story,” said Wray. “We take pride in our operations and the handling of our livestock, treating them with the utmost respect and care. It’s our turn. The world needs to hear the reality of the family farm.”
Way to go, gang! You’ll be sure to find me tweeting on Earth Day. Check out the Farm Voices movement online and watch their video below.